About

Straight To The Root is the most trusted hair care site for African American women. The site founder is celebrity hairstylist, Daria Wright  a highly knowledgeable and licensed hairdresser who is African-American herself.  

Straight To The Root  features expert advice, articles, video tutorials and accurate hair care information  from a hairstylist who works with all hair textures and types, and  specializes in working with black hair.

Working at the Tyra Banks Show

Straight To The Root will educate, entertain,  enrich and empower women of color in any and all things hair related.

Most women want to grow and maintain healthy hair. But often in the African American community women are lost when it comes to the basics in caring for their tresses.

What are the basic keys to growing black hair?  

Why is Black hair so seemingly difficult to work with? 
 

As a hairstylist and black woman  herself, Wright always noticed that reliable and proper hair care advice that applies to women of color is either  missing or inadequate when it comes to the beauty sections of the top fashion magazines. 

Although she could readily see that the hair advice given wouldn’t work for many black women, she knew the average reader of these beauty magazines would be completely misguided and disappointed.  

” When it comes to hair care advice one size does not fit all. ”

The beauty advice and tips found on the pages of the big glossies, like Allure, Cosmopolitan, Glamour and Marie Claire largely  cater to their main demographic of readers, white women.  
  Straight To The Root is dedicated to ethnic hair care, culture and community.   On this website it’s all about the how and why of our beautiful, wavy, frizzy, nappy, kinky, fluffy,  thick, and coarse HAIR. Period.